NIL Collective Consulting and Management
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MAKING YOUR NIL PROGRAM COMPETITIVE IN THE NEW NCAA LANDSCAPE
Why Southern Coast Sports Is Right for Your Collective
1. Navigating Legal and NCAA Compliance
NIL rules are complex and constantly evolving. Working with Southern Coast Sports:
• Ensures the collective operates within NCAA, state, and federal guidelines.
• Helps avoid violations that could jeopardize athletes’ eligibility or the school’s reputation.
2. Strategic Planning and Structure
Southern Coast Sports can guide the collective on:
• The best organizational structure (nonprofit vs. for-profit).
• Revenue models, fundraising strategies, and how to align with the school without breaking rules.
• Creating sustainable long-term strategies, not just short-term deals.
3. Athlete and Brand Development
Southern Coast Sports will help your collective:
ï‚· • Create value-driven partnerships between athletes and brands.
• Maximize exposure, storytelling, and opportunities that benefit all parties involved.
ï‚· • Educate athletes on branding, marketing, and financial literacy.
4. Fundraising and Donor Relations
A skilled consultant, Southern Coast Supply knows how to:
ï‚· • Build effective campaigns and communicate ROI to boosters and donors.
ï‚· • Manage donor expectations and maintain transparency and trust.
5. Reputation and Credibility
Having Southern Coast Sports as your consultant adds legitimacy to your collective in the eyes of:
ï‚· • Donors and sponsors.
ï‚· • Athletes and their families.
ï‚· • School administrators and compliance officers.
MEET YOUR TEAM
OUR SERVICES
At Southern Coast Sports, we offer a comprehensive range of services designed to help athletes at every stage of their career. Whether you're a seasoned professional or a rising star, our team of experts will work with you to develop a customized strategy that will help you achieve your goals.
COLLECTIVE BRAND DEVELOPMENT AND MARKETING
ATHLETE CONTRACT NEGOTIATIONS AND MEDIA TRAINING
FUNDRAISING
STRATEGY
& EXECUTION
DONOR/ATHLETE MATCHING AND MARKETING OPPORTUNITIES
CASE
STUDY
COACH WILL WADE
MCNEESE STATE UNIVERSITY
In 2023, McNeese St, a member of the Southland Conference, rolled the dice and gambled on embattled basketball coach Will Wade. Wade had been fired from LSU for NCAA violations the year before, while the Cowboys program was in disrepair after an abysmal 11 win season.
Upon Wade’s hire, McNeese St. Athletic Director, Heath Schroyer, knew it was time to go all in on an NIL program. Southern Coast Sports was brought in to consult on the formation of the school’s official collective. SCS named the collective and worked on the brand development, which included logos, website, social channels and initial donor literature.
SCS then helped the newly formed Ranch Collective with pitches to potential donors, training sessions with the Collective's student athlete partners, contract creation and compliance reviews.
After Wade’s 30 win first session and an appearance in the NCAA Tournament, the expectations for the Cowboys in his second year were even higher. With high level portal players wanting to play for Wade and McNeese St, the Ranch Collective needed to go to a new level. With a targeted fundraising strategy, Wade, Schroyer and Southern Coast Sports went to work, raising the necessary funds to field a competitive team.
With the funds raised, Southern Coast Sports negotiated all the contracts with the players for the collective and worked to match players with brands, resulting in marketing success and ROI for donor partners. The end results was a Southland Conference Regular Season Championship, a Southland Conference Tournament Championship and the school’s first ever win at the NCAA Tournament (an upset of 5th seed Clemson.)
“Southern Coast Sports was vital to my success at McNeese. They understand the value of NIL and how to really use the opportunities of a collective to build success for the program, the student-athletes and the donor partners. They were a huge part of the foundation of why I was able to do what I did with my players and staff. They were teammates and I can’t recommend working with them highly enough.” - Will Wade, Current NC State Head Basketball Coach and Former McNeese St. Head Basketball Coach
WHY SOUTHERN COAST SPORTS MEDIA TRAINS YOUR ATHLETES
Communication and a true understanding of how to maximize time in front of the camera is vital for athletes signed with a collective. These athletes are representatives of the university and the donor partners of the collective. Having your athletes go through media training is a way to ensure everyone goals of partnering with the collective are met. It’s also the value of having a former sports anchor working with our athletes. We focus on media training for 3 main reasons:
1) Communication skills: Athletes are in the public eye, and media training can help them develop the communication skills necessary to effectively convey their thoughts and ideas to the public. This can be especially important during press conferences, interviews, appearances and other media events where athletes need to speak clearly and confidently.​
2) Brand management: Athletes are often seen as role models, and their behavior both on and off the field can have a significant impact on their reputation and the way they are perceived by the public. Media training can help athletes develop the skills to manage their brand, properly represent donor’s brands, presenting themselves in a positive light. Many athletes rely on sponsorships and endorsements made possible through NIL Collective
relationships to earn income, and media training can help them present themselves in a way that appeals to potential sponsors and partners.
3) Crisis management: When athletes are involved in controversies or scandals, media training can help them handle the situation with grace and professionalism. This can help minimize the damage to their reputation, a donor’s brand and prevent negative publicity from spiraling out of control.
